LA fitness news

LA fitness launches Small Group Training programmes new for Autumn 2010

December 24, 2010

LA fitness is set to launch a set of innovative training programmes offering members a unique proposition un-rivalled by any other gym chain. Piloting in 10 clubs across the country* LA’s Small Group Training is the umbrella name for a series of 4-week intensive programmes that combine fun, interactive exercises and games with diet and nutrition advice as well as nutritional supplements and products as part of the package.

Led by an LA fitness Coach, the classes are for up to 16 people at a time and break down into 2 x 1 hour sessions per week for four weeks including a 10 minute educational slot at the start of each session to help build up customers’ knowledge around diet, nutrition and exercise. The circuit based format utilising functional exercises are designed to be fun and interactive with customers working alone and in small teams across a variety of equipment and props – ranging from Kettle Bells, Power Bags and Reactor Balls to relay cones for teams to run around - all ensuring everyone gets a demanding workout during that hour.

The first Small Group Training course to be launched is ‘Accelerator’ – an intensive 4-week programme to help people reach their personal fitness goal much quicker. The 4-week course will cost £120 on top of an individual’s existing membership, but includes supplements and nutritional products tailored for each specific programme.

After the pilot at 10 Clubs in September, LA fitness is hoping to roll out nationally the first of these Small Group Training programmes by Jan 2011 and develop a whole series of different courses over the next 12-18 months.

Mark Talley, LA fitness National Fitness Director says: “We are constantly looking at new, innovative ways in which we can help our customers achieve their fitness goals. Small Group Training is designed to be fun, interactive and provide people with an intensive schedule that not only boosts their existing routines, but also has an educational element that will last beyond the course itself. We recognise that getting fit is hard work, so we’ve created these circuit-based exercises to be as fun as possible with game playing and team work. We also want to help our customers understand more about their bodies and how diet and nutrition affect their health and wellbeing, so we’ve included a mini-workshop in each session which we will build on each week. We’ve also tied each course into a tailored nutritional supplement programme to further enhance the results that our customers want.”

The Small Group Training Programmes are part of LA fitness’ new £30million refurbishment programme and the launch in January this year of the new LA fitness Experience offering an enhanced experience for all its customers – from coaching and Crew Classes to nutrition workshops.

*LA fitness Clubs in the Pilot: London: St Paul’s; Piccadilly; Waldorf; Finchley; Golders Green. Outside London: Fareham; Southampton; Rugby; Loughborough; Bedford Heights