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About Us

At LA fitness, we like to get to know you and what inspires you, so we can help you achieve your goals. But what about us? If you have any burning questions about who we are, what we stand for, how you can get in touch or join our team, look no further.


About us

At LA fitness, we like to get to know you and find out what inspires you, so we can help you achieve your goals. But what about us? If you have any burning questions about who we are, what we stand for, how you can get in touch or join our team, look no further.

LA fitness today

LA fitness is one of the UK’s leading health and fitness chains with a number of clubs across the UK. The chain was founded in the early 1990s and is one of the most recognised brands with clubs which offer a wide range of facilities and are renowned for great service and value.

Our clubs are well located and we have a particularly strong presence in and around the M25, with 33 of our clubs in this area: many of which are in the centre of London.

LA fitness’ approach to fitness is centred around a passion to inform and educate our members on exercise & nutrition. A key USP for the brand is both the quantity and range of our group fitness classes, with over 80 being offered each week in all of our health clubs. This offering has recently been extended from October 2014 with the launch of Primal Series® classes, a range of 30 minute, high intensity, functional training classes built on the latest thinking and natural movement.

We have over 128,000 members and enjoy a unique position in the UK market with our members benefiting from a full range of group fitness classes, swimming pools in all but one of our locations, and an unrivalled personal training and service offering at a fantastic price.

2014 has seen the business invest heavily in functional training and has seen the start of a club refurbishment programme which starts to introduce many of the key features of our premium brand LAX, which we brought to the market in 2013 with the launch of our new club in Aldgate, London (St Botolph's) in October of that year.

LAX truly is an experience which delivers on all that LA fitness is renowned for. With a modern, yet urban, design and every detail of the design thought through to ensure a seamless and enjoyable experience for our members, we go that little bit extra to deliver an extended group fitness schedule with over 100 classes in a club which looks as good today as the day we opened it. It is an exciting time for the business and we have just completed the remodelling and introduction of our LAX brand into two of our top clubs at South Kensington and London Wall with more to come in 2015.

The company has been through some big changes in 2014, and is now looking to invest in new club locations, the roll out of the LAX brand into our London portfolio, as well as upgrading and refurbishing many of our other clubs. The launch of Primal Series™ is the first of many new product launches to create new, effective ways of working out for members.

Our Team

Martin Long, C.E.O

Martin Long joined the company in 2007, bringing a wealth of retail and leisure experience in implementing successful business strategies in acquisitions and organic growth in a multi-site consumer market.

Prior to joining LA fitness, Martin was chief executive of leading high street retailer Game having spent 13 years helping to build the chain from a start-up to market leader. He was instrumental in helping the group expand internationally and build its successful online business. Prior to becoming CEO he was group finance director & deputy CEO. Martin qualified as a Chartered Secretary, having trained at Burnett Swayne in Southampton.

Arthur McColl, C.O.O

Arthur McColl joined LA fitness in 2007 as Commercial Director, and has been C.O.O since 2011. He has worked in the health & fitness industry for almost 30 years.

Prior to joining LA fitness, Arthur formed part of the senior team that acquired LivingWell health clubs in 1996. In 1999, Arthur became Operations Director for Living Well and was instrumental in the opening of 24 Premier Clubs, and the refurbishment of over 50 existing clubs. Following this, Arthur became Vice President of LivingWell (Hilton) Australia for 4 years overseeing the acquisition, design, and project management of 4 new Premier clubs. Arthur also oversaw the sale of LivingWell Australia to Fitness First in 2006.

Ross Chester, C.F.O

Ross Chester joined LA fitness in 2009 as Chief Financial Officer and has over 10 years of experience working in private equity owned businesses and 17 years working in the health & fitness industry.

A Chartered Accountant, Ross trained with BDO in London specialising in advising PLCs and multi-site retail and consumer businesses before working for Deloitte as a Senior Audit Manager providing assurance and acquisition advice to MBI, MBO and leisure sector companies. He then joined Fitness First in 2003 as UK and then Group Financial Controller prior to joining LA.

Peter Harrington, Sales Director

Peter joined LA fitness in March of 2010 as an established authority in membership sales and high performance cultures. With 18 years of hands on experience within the Health Club industry, Peter previously worked for Esporta and went on to head up the Sales function for Fitness First UK from 2007 to 2010.

With time spent in Australia, Asia and Europe he has a shaped his knowledge having managed a combination of a 700+ different health clubs. Commercially driven with the passion for the people that glue a business together he brings pace and relentless energy to our teams on the front line.

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